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More Good News: Silicon Valley Poised for Quick Rebound with Tech Help

After so many months of depressing news from the media about the economy, it's nice to hear something bright and optimistic. The Mercury News is reporting that while California faces a long recovery, Silicon Valley is gaining strength and many top players in the high-tech industry are seeing stronger earnings.

"The University of California-Los Angeles economists said the valley's exports are growing; infusions
of capital from a federal stimulus package and investments in technology will combine to pull the region, and high tech in general, out of recession faster than much of the state. Silicon Valley's economy is expected to gather strength late this year, they said."

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The Recession is Over. Long Live the Recession!

Hey, have you heard the news? The recession is "very likely over" and the economy is in the early stages of an upswing.  At least according to Federal Reserve Chairman Ben Bernanke, who knows a thing or two about the economy.

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Does this mean that consumers will be rushing out again to spend like crazy? Maybe not at first. And perhaps not for a while. In fact I'd gamble to say that our collective recession hangover will probably last for a few years.

But in due time, we will all forget what the recession felt like and go back to spending well above and beyond our means. As a society, it's one of the things we do best.

And while I've said it before, it certainly warrants repeating that the companies to reap the greatest rewards when this happens in the future are the ones who market their products wisely today. 

Just a little food for thought as you prepare your holiday marketing budget in the weeks to come.     

Can We Send You on a Shopping Spree?

We could buy dozens of ads. Run a crazy pay-per-click campaign. Purchase radio and TV spots. Or Tweet every hour on the hour until the cows come home.

But the truth is, nothing drives the growth and success of Fossum Creative more than the great referrals we receive from our clients, colleagues, and subscribers. 

Not only does it shorten our marketing and sales cycle when a lead arrives from a personal recommendation, but it allows us to focus more energy on what we do best -- helping clients like you make your products sound irresistible. 

Which is why for the month of September 2009, we're offering you a $100 VISA Gift Card every time one of your referrals becomes a new client of Fossum Creative. The more referrals you make before September 30, 2009, the more rewards you can receive.

So start scrolling through your address book. You never know when a quick introduction will turn into a fun shopping spree.

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